ScamLens

Мошенничество в социальных сетях

Мошенничество в социальных сетях эксплуатирует доверие и личные связи на таких платформах, как Facebook, Instagram, TikTok и LinkedIn. Мошенники создают поддельные профили, проводят мошеннические розыгрыши и манипулируют жертвами через социальную инженерию.

Распространённые методы

  • Fake celebrity or brand giveaway posts that require sharing personal information, clicking malicious links, or sending a small "shipping fee" to claim a prize that does not exist
  • Cloned accounts that duplicate a real person's profile (name, photos, bio) and then message that person's friends requesting money for a fabricated emergency
  • Fake marketplace listings on Facebook Marketplace, OfferUp, or similar platforms offering in-demand items at below-market prices, requiring advance payment via non-refundable methods
  • Influencer impersonation scams where fake accounts mimicking popular creators promote fraudulent products, investment schemes, or "exclusive" paid communities
  • Fake login pages distributed through social media messages ("someone posted a photo of you!") designed to steal platform credentials and hijack accounts
  • Like-farming posts that generate massive engagement with emotional or sensational content, then are edited to promote scams or sold to scammers who use the established audience

Как распознать

  • The account was recently created, has very few posts, or has a suspicious follower-to-following ratio
  • Giveaways require you to send money, provide credit card details, or click links to external websites to claim your prize — real giveaways from verified brands do not require payment
  • A friend sends you an unusual message asking for money or sharing a suspicious link — their account may have been cloned or hacked
  • The marketplace deal requires payment via Zelle, Cash App, wire transfer, or cryptocurrency before you can see or receive the item
  • The profile uses AI-generated photos (look for subtle artifacts around ears, teeth, or backgrounds) or stock photos that appear on multiple unrelated accounts
  • You receive a direct message with a link claiming you appear in a video or photo — this is almost always a credential-stealing attack

Как защитить себя

  • Enable two-factor authentication on all social media accounts and use strong, unique passwords for each platform
  • Never send money to someone based solely on a social media message — verify their identity through a separate communication channel such as a phone call
  • For marketplace transactions, meet in person in a public place and inspect items before paying — many police stations offer designated safe exchange zones
  • Verify giveaways by checking the official verified account of the brand or celebrity — look for the blue verification checkmark and confirm the account handle exactly matches
  • If a friend's account sends a suspicious message, contact that friend directly through a different platform or by phone to confirm they actually sent it before responding
  • Regularly review your social media privacy settings, limit what personal information is publicly visible, and remove apps or services that have unnecessary access to your accounts

Реальные примеры

In the United States, a fake MrBeast giveaway on Twitter/X promised $1,000 to everyone who clicked a link and entered payment information for a "small processing fee" — the link led to a phishing site that stole credit card details from thousands of fans.

In the UK, cloned Facebook accounts of family members messaged relatives claiming to be stranded abroad and needing £500 via bank transfer — Action Fraud reported thousands of such cases, with several family members sending money before realizing the accounts were fake.

In Indonesia, fake Instagram accounts impersonating popular local influencers promoted fraudulent online shops offering branded clothing at steep rupiah discounts — victims who paid via GoPay or bank transfer received nothing, and their payment details were harvested.

In Japan, a LINE messaging scam impersonated friends and family members, sending messages claiming to need help purchasing WebMoney or iTunes gift cards for an urgent situation — the scam exploited Japan's culture of social obligation and collected millions of yen.

In South Africa, Facebook Marketplace scams listed popular items like smartphones and gaming consoles at below-market prices in South African rand, insisting on Capitec or FNB EFT payment before delivery — victims received nothing and the seller accounts vanished.

In Argentina, fake celebrity endorsement posts on Instagram promoted fraudulent Mercado Libre storefronts offering electronics at massive discounts during CyberMonday sales — victims who paid via Mercado Pago discovered the shops were fraudulent after funds were already withdrawn.

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